Heinzeroth Marketing Group

Description

You’re either in or you’re out. At HMG, we help you make the cut by ensuring that we clearly communicate the performance and service advantages of your product to the very people who draw up the specification – the architects and the specifiers. We’ve spoken to architects and specifiers one on one, and we’ve studied their habits and preferences. It’s an ongoing dialog that helps us understand their needs… and position your products. To address the rapidly evolving needs of your target audience, CRM and online tools play an integral role in many of our communication solutions.

Heinzeroth is a full-service agency that serves an incredibly diverse client base. From big to small, profit to non-profit, consumer to industrial, you might say that we've done it all. But most of our work has been focused on five key areas. And throughout our 20+ years in business, we've amassed an impressive level of specialized experienced that allows us to serve these markets with great efficiency and precision.

A quality product does not ensure a successful brand over the long haul. A brand gives voice to your products and your organization and builds relationships with your customers. We immerse ourselves in your brand culture and then find effective, compelling ways to share it with your key publics. Nurturing or even igniting that relationship as needed.

Rockford, Illinois isn’t known as the Screw Capital of the World for no reason. The city of Rockford has been providing the world’s most unique and high-performance fasteners for a variety of industries for more than a century. And no fastener manufacturer has done more to earn that reputation than Rockford Products. A true industry trailblazer, Rockford Products still concentrates on the manufacture of some of the largest and most robust cold-formed components manufactured anywhere.

“HMG has done a great job initiating and implementing our case study program. Their in-depth knowledge of our products and markets allows them to effectively communicate directly with our internal engineering and sales teams as well as our customers. This ability provides significant time and cost efficiencies.

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