Hestia Financial, Inc.

Description

Mr. McGeeney’s background includes senior management, entrepreneurial ownership, investment/finance, and franchise development, marketing & advertising with several national companies. Mr. McGeeney developed the concept and served as CEO of MBI Financial. Mr. McGeeney put together the entire staff and team that was the operating entity subsidiary of MBI Financial, MBI Mortgage. This company was designed to take advantage of the growing mortgage market and the acquisition opportunities available to consolidate of mortgage brokers. The company under Mr. McGeeney’ direction acquired 7 mortgage broker companies and assimilated them into a mortgage banking operation. Mr. McGeeney put together all of the capital needs for the company and negotiated all the acquisitions. The company grew to a presents in 15 states and under his direction acquired the necessary approvals to become a Full Eagle FHA lender. Mr. McGeeney served as CEO for 4 years of Availent Financial, which was the parent owner of Availent Mortgage (AM). AM was a 10 state mortgage operation that specialized in mortgage joint venture for real estate agencies and homebuilders. This company grew from concept into operations nationally. The mortgage operation was a full HUD eagle and established a complete mortgage banking operation with Central Mortgage banking operation located in Dallas, Texas. The company had 3 regional sales groups and a national marketing program. Prior to Availent, Mr. McGeeney was with REALTEC Real Estate Corporation where he was the COO. REALTEC was a real estate franchise that had a mortgage component to its operation. In addition to the operational and sales responsibilities, he also developed the strategy for the development of REALTEC’s brand identity and mortgage operation. REALTEC was a pioneer company that developed the concept of providing real estate agencies the opportunity to participate in the joint venture mortgage operation that satisfied all the RESPA requirements for this endeavor. Mr. McGeeney started this operation and developed its national program into 12 states with regional sales operation. In addition he has worked at Young and Rubicam in their special bank marketing division and has consulted on a variety of national clients. His work on developing and expanding national brands covers a wide scope of assignments including Clorox, Clorox II, Maxwell House, Uncle Ben’s Rice, National Oats Company, Albertson’s Supermarket, Coca-Cola’s Treesweet Awake Brand, Southwestern Bell, Popeye’s Chicken Franchise, Aamco Franchise, and several regional real estate brands. Mr. McGeeney has also done extensive work in developing programs that have had great success with the Hispanic market. He has been a consultant in this area for over 15 years. Mr. McGeeney’s national Hispanic promotional work with Clorox included community-oriented Hispanic programs that were aimed at the most impactful grass roots level. He has extensive strategic analysis, Hispanic marketing, and research experience and program coordination. Mr. McGeeney is a member of the Board of Directors of several public companies, Mr.

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