Hobson & Company

Hobson & Company

  • 36 Shermans Way
  • Westwood, Massachusetts
  • 02090-2957

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Description

In this environment, your sales reps need to be able to demonstrate your product's ROI in a well-validated, compelling manner. And they need to do it on the spot. Or they lose the deal. Hobson & Company has helped many clients close more deals while also increasing deal sizes, despite the tough selling environment in the past 3 years. Our expert consultants work with enterprise technology companies to develop customized, private-labeled ROI tools, business cases and training programs. For most IT vendors, the heady days of large and rapidly rising budgets are a faint and distant memory. Now more than ever, CEOs are pushing CIOs to demonstrate how IT investments will increase shareholder value. In fact, "82% of IT decisions now require an ROI analysis." (Information Week) Yet despite the mandate for more rigor in spending decisions, “65% of buyers indicate that they do not have the knowledge or tools needed to do ROI calculations.” (Computer World).

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