Hornstein Associates

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Our mission is to help organizations attain superior revenue and profit by developing and implementing a go-to-market process, personalized to their culture and needs, based upon our proprietary processes that: - Responds to the tsunamic wave of customer dissatisfaction by moving the marketing process to a higher road changing the paradigm from communications that are intrusive, irritating and wasteful to communications that arrive with the expectation of value - Leverages customer satisfaction, retention and lifetime value - Encompasses an effective, low-impact prospecting strategy primarily based on affinity and referral. We work alongside our clients to create marketing that is itself a competitive differentiator, drawing upon a rich palette of proven strategies and tactics, customizing each program based upon the needs and requirements of the individual organization. The Hornstein Method includes the following 7 steps: - Marketing Assessment and Initial Planning - Voice of Customer (VOC) Depth Research - Consensual Marketing Strategies - Integrated Direct Marketing - Customer Care Enhancement - Marketing Measurement - Implementation / Change Management

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