Hub Strategy

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SAN FRANCISCO, April 2, 2012 /PRNewswire/ -- The University of San Francisco (USF) today unveiled the Higher Standard Campaign, its first-ever visibility advertising campaign focused on increasing recognition of the university's distinctiveness in the city of San Francisco. The Higher Standard Campaign consists of 14 short, provocative headlines that emphasize USF's commitment to academic excellence, service, and a passion for justice, as well as its deep ties to the city of San Francisco. Black and white photos taken around the city of San Francisco will serve as the background to the bold headlines. The ads will appear on the sides of buses, billboards, news racks, taxi tops, transit shelters, and wallscapes in downtown San Francisco. "The University of San Francisco is the city's first university, and it has been a vital part of this community for 157 years," said USF President Stephen A. Privett, S.J. "As our home city has grown into one of the world's most dynamic and entrepreneurial, so too have we grown with it. Our distinct brand of Jesuit education instills a passion for justice into our graduates, who have made their mark in San Francisco and beyond.

Meghan came to Hub in July of 2011 after a six-month stint as a public relations intern. Although she enjoyed working with clients like Hidden Valley Ranch dressings, the Clorox Family of Toilet Products and Black Box Wines, she realized she was better suited for a creative agency. Her experiences in television production, writing and journalism founded her passion for and understanding of creative industries. She loves working with clients and creatives alike to produce high-quality, imaginative products that make everyone smile.

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