ICTV, Inc.

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Description

Viewers get the best of both worlds: selecting and interacting with programming like on the Internet, but using a standard remote and enjoying TV video quality and responsiveness. Programmers pull more viewers and more revenue per viewer hour. Network operators build on VOD success. Advertisers target relevant, trackable, interactive ads--just like on the Web--to vast television audiences.The ICTV ActiveVideo Distribution Network uses existing Internet and on-demand infrastructure to deliver the broadband video experience to tens of millions of cable, IPTV and mobile viewers—for pennies per viewer hour. Doesn’t matter which set-top box or handset they have. Based on open Internet standards, ActiveVideo leverages broadband programming, tools, talent and infrastructure for content management, ad placement and e-commerce.

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