I Salsman PR LLC

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This month’s issue of Fast Company magazine features an interesting article discussing the art of brand names. The article focuses on Lexicon, a marketing agency with a track record for creating iconic brand names like Blackberry and the Colgate Wisp. The process they use is part science and part serendipity. It is a telling exploration of an effort that many large businesses pour months of time and millions of dollars into. How much time and money did you spend identifying the name you were going to use for your business? Perhaps the name just came to you. Or maybe you asked dozens of people and went back and forth about it. Instead, try asking yourself if you really know what your brand name is saying about your business. Potential customers will likely hear the name of your business before they hear anything else. Once they hear that name, they are also likely to have a first reaction to it. To help you get the most out of your brand name, here is a list of five different brand naming methods: 1. Familial . Some of the world’s greatest companies started this way -- simply by taking the name of their founder.

You may think you know what your consumer wants, but the facts could surprise you. One of the most important aspects of doing successful business is the ability to evolve along with the needs of your customers. And how do you know what they want if you don’t ask them? The reality is you don’t, and the best way to stay informed is by regularly conducting surveys. There are several different proven survey methods, depending on your budget and the type of information you’re looking for. Face-to-Face/Focus Groups- The most sophisticated and costly, these can be the most effective because there is no limit to the amount of information you can obtain from participants. The downside is that you need to spend considerable up-front time recruiting qualified attendees and arranging for the proper set-up (large room, moderator, recorder, refreshments). You’ll also need to provide a financial incentive for the people who take part.

Despite their desire to spend more for better treatment, Americans don’t believe businesses are doing much to meet their needs -- and in some cases, they are getting very angry about it. In fact, 60% believe businesses haven’t increased their focus on providing good customer service and 26% think companies are actually paying less attention to service.

"This is our company's first time working with a PR firm. Iris and her team have pushed our marketing to the next level.

With experience in both the corporate and nonprofit sectors, Mandy worked for Ervin Marketing Creative Communications for over three years as an account coordinator. Her portfolio includes producing a corporate communications newsletter serving over 7,500 employees and copy writing award-winning television and radio spots. In addition, she has worked for the Walt Disney World Company and has served as publicity director for a successful capital campaign and as well as providing public relations for the Southwestern Illinois Chamber of Commerce.

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