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iKnowtion was founded in 1999 to provide information-based marketing and analytic consulting services to Fortune 1000 companies. The principals of iKnowtion were longtime senior executives at various prominent consulting firms, where they led many groundbreaking marketing programs and introduced innovative ways to analyze and leverage data. Building upon this heritage, iKnowtion set out to be a new breed of marketing and analytic consultancy, helping companies improve both top line results and bottom line economics by designing data-driven marketing solutions across the spectrum of multi-media marketing efforts. Our services enable our clients to obtain more value from their demand generation and customer development activities through the advanced use of relevant data, analytics, and marketing applications. In fact, in our comprehensive approach we address marketing optimization at three distinct levels, reflecting the way businesses typically plan their marketing activities and make investment decisions. At each of these levels we strive to provide the most relevant information and strategic insights that will power meaningful business gains. Moreover, we recruit and develop our staff resources in a way to continually push the envelope on quantitative marketing applications, and deliver new and creative solutions that will generate the greatest impacts for our clients. Using our Analytics Development Roadmap, our team of experienced data-driven marketing professionals is...
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