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Our complete brand audit strategically positions All Seasons Wild Bird Store as a destination for backyard birders and wildlife watchers — year around. We refreshed the entire brand experience through everything from the logo and gift cards to shopping bags, store signage and new packaging for the private label birdseed. - Reinvent a local retail chain. The Wild Bird Store approached us for a brand refresh and a new name. After a brand audit, we recommended that instead of changing their name, they should own the name they already had. From that position, we developed a fresh and inspired new identity that truly is "all things birds, for all seasons." Our rapport with this Anglo-Italian inspired clothing retailer yielded a complete collar-to-cuff brand makeover. We created an icon and "cable K" pattern for everything from gift cards to point-of-sale. - Extend the brand through consumer touchpoints We breathed life into the Kuhlman brand by extending the Anglo-Italian look we had created to hangtags, shirt-size charts, gift card systems and in-store signage.

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