Incubic, LLC

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To an entrepreneur , we are value-added “angels”. We invest, mentor, and coach. We are your partners to work with you and your team to identify opportunities, avoid mistakes, and solve problems. While we prefer getting involved in the early stages, we do invest and work with companies in later rounds. The way we work is to put the success of the business ahead of self-interest, because the company has to succeed in order to provide everyone a satisfactory return. We will provide honest thoughtful input, but expect entrepreneurs to make decisions.

Judi O'Brien is a co-founder of Incubic and is now a partner in the Silicon Valley office of King and Spalding and a member of the firm’s Corporate Practice Group. As the head of King and Spalding’s Emerging Company Practice Group, Ms. O’Brien represents entrepreneurial and emerging growth companies, both public and private, and investors and investment banking firms that finance them. Ms.

A significant number of the painful mistakes startup companies make can be mitigated if you start a niche business that capitalizes on your professional expertise to serve a well-defined need in an industry with which you are familiar. Your first product or service would likely be on target to avoid market risks when you know the industry dynamics, and you can manage a modest business with common sense to provide you time to become business savvy. Taking this approach does not mean your business has to remain small.

Have fun, and I wish you success. Let us apply this line of thinking to a specific case. I recently encountered a three-person company with a computer software/hardware security system and a grandiose plan to turn it into a substantial business serving the needs of government agencies and the healthcare industry. Internet security is a “hot” area and the needs are genuine, but it is hard to imagine how this company would be able to gain credibility in the marketplace and not get “muscled out” by strong competitors even if the technology is superior.

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