Infocom Group

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If you only add one book to your professional library this year, make it “The Giant Book of PR Creativity.” This collection of the best PR campaigns of the past decade is guaranteed to ignite your imagination, turn on your team and push your creativity to exciting new heights.

Jess Todtfeld is one of the leading communication and media training authorities in the U.S. With more than 15 years of experience, he helps CEOs, business executives, spokespeople, public relations representatives, experts, and authors to not just become better speakers, but to create more results. Jess has trained clients from the United Nations, IBM, JPMorgan, AARP, USA Today , The World Children’s Wellness Foundation, Land Rover USA, Edelman Public Relations, The American College of Emergency Room Physicians, Scripps TV Networks, North Face apparel and the ASPCA.

If your mission is to generate breakout, top-rank personal finance coverage, if you want to pitch your products, services, opinions---anything personal finance related---with extraordinary intelligence, if you want a tool that helps you reach the right person at the right blog in order to pitch with greater confidence, and if you want to make your job infinitely easier . . .

If you would like to learn how to build long-term relationships with influential journalists to generate more story placements and buzz—so you boost your media hit rate and your value to the organization—then this is one session you can’t afford to miss.

This edition adds 40 new shows—now over 200, plus 400 new talk and interview show contacts—andisguaranteed to increase your chances for scoring blockbuster guest placements among top programs. If you want to get authors, experts, celebrities, artists, chefs, entertainers, politicians or personalities in any field ontothe most-watched national and local TV and radio talk and interview shows—now’s the time to start pitching. But first you have to know who the most influential producers are and how to make contact with these elusive executives.

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