Information Asset Partners

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Description

Founded in 2003, our company specializes in the development and application of precision targeting and decision support products such as Empirics that focus on individual customer value. The founders have extensive experience in the development, application, and marketing of decision support information products that enhance client revenue and profitability. Raisa Suhir, Ph.D., Founder, Director - Product Development, brings to IAP over 20 years experience in applying management and marketing science to the development of marketing and risk management information products and management consulting. She has held leadership positions at Prudential Insurance, Pfizer, and D&B. Raisa has chaired the DMA Business-to-Business Journal and served as a voting member of the DMA Business-to-Business Operating Committee. She was an Adjunct Professor in the Decision Sciences Department and has served as a member of the Center for Advanced Marketing Studies Advisory Board at Fairleigh Dickinson University. Raisa holds a Ph.D. from Moscow University in Economics and Operations Research. Bill Poll, Founder, Director - Business Development, manages IAP's marketing and partnerships. Bill's expertise is in market intelligence and its applications within sales and marketing organizations, and B2B and B2C information product marketing. He has built a 20-year marketing, sales, and business development career in the information and direct marketing industries at D&B, McGraw-Hill, SRI International, and USADATA. Bill has an MBA from Columbia University Graduate School of Business and a B.A. from Bowdoin College.

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