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"CRM is a business approach that provides sales, customer service, marketing, Social Media, and reporting tools and techniques to support an organization's business strategy." No longer an option on the corporate "wish list," Customer Relationship Management (CRM) has become a necessity for today's organization with multiple clients and audiences. This is equally true whether you are running an enterprise, small- to medium-size business, non-profit organization or government agency. ISM is leading the way in defining and implementing CRM, including tools and techniques for sales, customer service, marketing, Digital Client and reporting. Founder and President Barton Goldenberg is an internationally recognized leader in the CRM industry, a position he has earned over more than 25 years as an industry innovator, author, speaker and advocate. Now, under Barton's leadership, ISM is inventing the future of the CRM industry with Real Time CRM. As CRM strategic advisors, ISM has brought measurable benefits to dozens of organizations worldwide. Using proven expertise, decades of experience and ISM's premier CRM Software Lab, the ISM team of management and technology professionals can successfully chart your CRM course. __________________________________________________________

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