Initial Reaction

Description

Initial Reaction is a jewelry and accessory line for young girls and adult women. Initial Reaction exploded onto the market in the spring of 2004 by combining two of the most popular trends, personalization and grosgrain ribbons to form one fun and stylish line of jewelry and accessories. Initial Reaction is a unique company whose talented staff hand design, produce and distribute the line out of their Fairfield, Connecticut office and warehouse. Each product is hand created by local residents in New England. Initial Reaction is known for their personalized service, fast turn around time and unique packaging that helps sell the product. An order is received, hand assembled, packaged and shipped to our stores within one week. What Is Our History? Diane Mirabile started the Initial Reaction line as a subsidiary of her successful retail store. In the spring of 2004, Diane Mirabile successfully landed the Initial Reaction line in 45 of the trendiest boutiques on the East Coast. Since then Diane Mirabile has taken the line to Atlanta, LA, Chicago, New York, San Francisco and Washington DC Gift Shows. Initial Reaction now has four sales representative groups selling the line and is now in over 400 stores nationwide.

Products & services

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