Ink Foundry

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Description

Ink Foundry is, first and foremost, passionate about wine, restaurants, food, beer, spirits, travel, children’s non-profit organizations and dogs. Big, slobbery, furry, not so fresh smelling dogs. And we love helping young, fighting-for-their-lives entrepreneurs secure their companies’ futures. We’re a full service marketing communications agency and we sleep, eat and breathe word of mouth and social media marketing for small business. Many times we are asked to provide a near instant assessment whether or not a brand needs a Facebook or mobile application or some other tool. And we can rattle off a long list of tactics that we have a proven track record using: public relations, search optimization, social network applications, blog development, influencer engagement, offline consumer events, social media marketing and more. But word of mouth doesn’t work that way. Generating great word of mouth begins by fine tuning your brand’s most authentic and talkable points and pairing that conversation with those influencers who have already demonstrated their passion for your brand and your category. We can’t engineer influencers, but we can harness their passion by providing them with reasons to amplify your message. The most effective way to understand what resonates with them is to immerse ourselves in your customers environment. Do you need a series of YouTube videos? Maybe. But if you don’t we won’t try to sell it to you if that’s not where your customer operates. We take a holistic approach to your marketing communications program because we know that although your influencers may be online, 93 percent of word of mouth brand recommendations happen offline. Finding the right balance between on and offline strategies is critically important to developing seamless continuity for your word of mouth marketing programs. We don’t have a magic marketing wand that we can use to make your company successful. Instead we rely on our considerable experience and down in the trenches hard work to generate movement for your brand. No matter how revolutionary your product is, we know that hard work and passion trumps talent every day. Passion ignites word of mouth.

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