Integrated Marketing Partners

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Challenge There’s no shortage of competition for affluent financial services clients. But because of their financial status, wealth clients are looking for a deeper relationship from their bank; meaning they expect an exclusive and tailored experience at every turn. As a midsize financial institution with award-winning service, Bank of the West was in a perfect position to provide the personal service and solutions that the wealth management audience demanded—it just needed to find a way to market it.

After starting her direct response career in the publishing industry, Linda quickly shifted to the agency side and never looked back. She has built a notable resume in account management and planning. In addition to Integrated Marketing Partners’ current roster, Linda has worked with a diverse range of clients, including DHL Worldwide, Novell, American Express, Cisco Systems, Oracle, Apple, and Bank of America.

Challenge In an effort to provide customers with the right solution, every time, Bank of the West needed a convenient, standardized way for branch representatives to walk customers through their options. Given the plethora of its product offerings, this was not an easy task.

While marketing theory is great, at the end of the day clients are looking for programs that generate real-world results—under time and budget constraints that continue to get tighter. Not a problem. Working fast, smart, and inspired is our guiding principle. You can count on us to take work off your plate—and then deliver the marketing successes your business demands.

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