Integrated Research

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Integrated is one of the few research firms in the country that truly "Integrates" both Attitudinal and Behavioral research. Integrated Research Associates is a custom In-store Market Research Company specializing in both SALES and SURVEY market research. Experiments are conducted in the Real World (i.e., Controlled Store Testing w/ Intercept Interviewing), providing a realistic analysis of your marketing initiatives. Integrated concentrates its market research in the environment where purchases and, more importantly, purchase decisions are made - the store. Integrated Research Associates has the ability to INTEGRATE Behavioral (sales) and Attitudinal (interviewing) techniques enabling you to obtain a more in-depth understanding of your customer - not only What they purchased, but Why. Integrated is a new breed of Market Research Company that has been helping Consumer Packaged Goods Manufacturers better understand the impact of change, their customers and their competition in the Real World. We have experience with the following market research techniques: Controlled Store Testing - Matched Panel Test - Mini-Market - Controlled Market Testing - Custom In-store research - Point of Purchase Intercept Interviewing - In-store interviewing - Trade Surveys - Product Pickup - Merchandising Audit- Distribution and Observation Check - New Product Testing - Trade Surveys - Attitudinal Research - Sales Research - Survey Research - Intercept Interviewing - Professional Interviewing -...

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