IntelliVision, Inc

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Do You have the Next Big Thing? Written by Elisabeth D'Orazio Pritchett, CEO and Founder of IntelliVision, Inc. Since the Magic 8 Ball on my desk has proven itself to be somewhat unreliable in determining the success and failure of products, we asked our expert product evaluation team to create specific criteria to evaluate a product’s potential success. Here at IntelliVision, we have the privilege of seeing literally dozens of new and exciting products every month, brought to us by everyone from small inventors to large corporations, and from every product category imaginable. So we have had to develop a systematic way to evaluate each product. Our team sits down together and reviews each product for it’s features, benefits, uniqueness, cost of goods, strength of offer (price), and much more. Inevitably we see products and services that are perfect for infomercial advertising and those that simply don’t fit the direct response television model for one reason or another. This is not to say an ”unworthy infomercial product”, is not a good or even great product, or that there isn’t a solid market out there for them.

Her vision was to create a company composed of the best and brightest creative thinkers in the world of direct marketing, and advertising. Today, that vision has become a reality in the form of IntelliVision, a consortium of award-winning writers, directors, editors, graphic artists and video production crews producing leading-edge direct-to-consumer commercials, infomercials and web sites. This exceptional team whose understanding of consumer response, market trends, and the latest production techniques, allows IntelliVision to develop and implement the most comprehensive and effective marketing and advertising campaigns for their clients. During the course of her career, Elisabeth has worked with hundreds of top companies, to develop effective advertising, marketing and strategically planned television campaigns. These include: America On-Line, VitaCost.com, ABC/Capital Cities, White-Hall Robbins, Dow Brands, Forrest Laboratories, Victoria’s Secret, Dirt Devil, Home Shopping Network Direct, Torre Lazur/McCann-Erickson, and Polygram/Islands Records and more.

What is DRTV? DRTV stands for Direct Response Television, which is synonymous for what most people call “infomercials”. It’s any television advertising that asks the viewer to take an immediate action, whether that is to order a product, visit a website, or call a toll free number for more information. It’s advertising that is eliciting a specific and direct response from the viewer and that’s what we do here at IntelliVision. We get the viewer, the consumer, and your potential customers to take action. We generate a direct response from the viewer as a result of seeing your ad. Brief History of Time Do you remember when TV ended each night? At around 1 am or so they would play the national anthem, show the American flag waving and then TV programming was OVER until the morning. Now if you’re too young to have any idea what I am talking about than this sounds like lunacy. But never the less it’s true. In the early 80’s the government deregulated broadcast television, and suddenly there was all this overnight time and no programming to put on it. That’s when a few, very wise, direct marketers snatched up that overnight time to run advertisements for their products.

You wouldn’t building a house without the proper blueprints or plans and the same should be true for your television marketing! Whether it’s a short form commercial or half hour show. Every second counts. That’s why a great script will make your product’s messaging clear, concise, and targeted to sell your product, get the viewer excited, create retail demand, and develop a strong brand image that is designed to ultimately turn your product into a household name.

IntellilVision has written AWARD WINNING copy for advertising agencies, Fortune 100 companies and product owners, alike. So whether you’re looking for us to develop your television advertising from concept to completion or you need to hire a seasoned writer for your next project let IntelliVision’s experts help you develop the script and messaging that will take your product to the next level.

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