Intelligent Analytical Services
- 11610 Regent St
- Los Angeles, California
- 90066-3322
- Phone: 310.390.6380
- Website
Description
Intelligent Analytical Services offers a full range of quantitative marketing research services and computer systems programming and development. Founded in 1988, the company has a substantial track record in a wide range of industries including finance, consumer products, automotobiles, utilities, health care, and the public sector. Recently the company was chosen to be one of the first members of SAS Institute's Quality Partner program, attesting to the company's high professional standards in data analysis and computer programming.
Clustering, like all demographic analysis, is a form of data reduction. Hundreds of census variables are reduced to eight or ten dimensions which are then used to identify 40 or more clusters. Some of those clusters may show clear statistical relations with their defining dimensions and offer true insight into the populations which they are meant to describe. Others may be statistical artifacts or even products of the subconscious biases of the statistician who devised them - that is, no more than ecological correlations.