Interpret, LLC

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Description

Alex has over 10 years of experience working with brands, agencies, advertisers, and publishers to better understand and reach their consumers, analyze brand equity and implement marketing strategies. Alex works in collaboration with clients to identify specific business objectives and recommend research approaches across multiple methodologies. Prior to joining Interpret, Alex was a Digital Client Development Director at Dynamic Logic Millward Brown, working with agencies and advertisers to develop and optimize digital and cross media campaigns, and at OTX (now Ipsos) as Director of Sales for the Research Solutions group.

We generate approximately 60% of our revenue from research conducted outside the U.S., both qualitative and quantitative. Our primary international markets include the U.K., Germany, France, Japan, S. Korea, Australia, Mexico and Brazil, with increasing demand for research in China and smaller, though growing, Latin American territories such as Chile, Columbia and Argentina. We service both American clients with operations in local markets, and local companies on the ground. In addition to custom work, Interpret runs multiple global trackers across our areas of expertise, including a complex weekly tracker of home entertainment consumers, trending data across 13 territories, syndicated global digital gaming service called GameByte® in ten markets, and weekly International Theatrical Tracker in six markets (expanding to ten in Q2, 2014). We partner with the best sample providers in these territories to provide an accurate, culturally-sensitive profile of consumer attitude and behavior, and work with highly adept simultaneous translators and in-language moderators on all non-English qualitative projects.

Robert leads the company’s filmed entertainment vertical, providing a wide variety of market research and analysis products to help studio clients gain a comprehensive understanding of consumer movie-going and buying habits. Robert’s has over 19 years of professional experience, 16 within the global filmed entertainment market research arena. Robert possesses an in-depth understanding of the entertainment sector from both a client and supplier perspective. His background consists of both primary and secondary research, including qualitative and quantitative, along with multi-modal methodological experience. Prior to joining Interpret, Robert was General Manager of Toluna’s Global Entertainment practice, working with entertainment clients across the media landscape, including HE/In-Home, Theatrical and Game. Prior to that, Robert ran a prospering entertainment market research consultancy that led the way in fusing traditional survey “ask” data with new social media “listen” research.

While we love doing research in our backyards (LA and NY), we also need to provide our clients with a more representative picture of consumer mindset and behavior. We have experience conducting research in every mid-to-large market (and many small) in the U.S., and have strong partnerships with multiple facility networks to guarantee competitive rates.

As a Media, Entertainment and Technology firm, we focus much of our qualitative energy on video games, movies, TV, online content publishers and service providers, emerging media platforms, digital advertising and consumer technology. However, as broader consumer-facing brands struggle to identify best practices in a world of fragmenting media, we are increasingly working with CPG firms who value our unique new media expertise.

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