Description
iRequest is an information delivery system that enables consumers to request information anytime, anywhere and with any device. Requested information is delivered instantly for later review, at the consumer's convenience. The current marketing paradigm has lost its effectiveness. We are the most connected, informed society in history yet we feel disconnected -- we are suffering from information overload. The average consumer is bombarded with over 3000 advertising messages a day. iRequest was designed and is being implemented based on extensive consumer research. Research has proven that effective advertising and information exchange must adapt to the existing behaviors of the consumer not vice versa. In addition to overloading consumers, advertisers are wasting billions of dollars on ineffective, expensive and often unmeasurable campaigns. With iRequest the consumer doesn't have to remember the ad, they capture the desire for information immediately, at the point of contact and the time of interest. The consumer is then reminded of this requested information later when they are in the best environment to review it. Also, at this later time the consumer has access to the most effective technology for allowing them to act on it. iRequest allows the consumer to "request" and issue a reminder NOW for interacting, shopping, and transacting LATER. Consumers get to focus on the information important to them and tune out the rest...