JMB Communications

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Description

We develop meaningful, memorable product names for some of the world's best known companies. At in-person meetings or in conference calls or via Skype, we quickly learn the demographics of your products’ target markets, product features and benefits, and what differentiates your products / services from competition. Soon, you have a memorable name (or family of names) and, if you wish, the collateral, PR, advertising, web presence, and related promotion necessary to bring your product to market successfully.

Drawing on our more than 20 years of experience in worldwide, multilingual product launches for technology and other products, we help client companies position products, contact key editors, and develop convincing product demos. We also develop plans for new business launches including IPO-related PR. We can do all your launch communications -- news releases, product and market backgrounders, core business launch announcements, technology white papers, executive biographies, mission statements, analyst and customer quotes, speeches, and more.

Founded in 1990, JMB Communications is a seasoned Massachusetts-based marketing company producing public relations and marketing communications programs and related collateral, and web content / website designs. We do everything from creating marketing communications, PR, and web strategies to final execution. See our capabilities . If you need website design or web content creation, see our Websites That Work .

We gather and disseminate competitive information. We develop FAQs for websites, sales, direct marketing, advertising, and related uses. We interview customers, vendors, employees, and others to develop feature stories for sales-related promotional materials including customer testimonials and other communications.

Previously, Jeff worked in financial services / insurance / equities with New England Financial in Boston, Continental of New York, and General Electric Capital. He switched careers in 1981 to join B2B hardware and software developer Computervision Corporation, where his long-term relationship with high technology began. In 1985, he moved to the semiconductor business with Helix Technology Corporation.

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