J P Enterprises

Description

Headquartered in Pittsburgh, Pennsylvania with a branch office in Santa Monica, California, JP Enterprises is a full-service design agency offering complete marketing communication solutions. We specialize in catalog design, web design, and print design for a variety of clients and their projects.

We pride ourselves on unparalleled attention to each customer’s individual needs and custom fit our solutions to meet their specific objectives. The companies featured below are a representative sampling of the clients for which we provide catalog design, web design, print design, or other marketing communications related services. Click on the logos to see samples of our work for each client.

I’ve worked on several search engine optimization (SEO) copyediting projects over the past year or so to address a duplicate-content problem. In one case, the client actually was a manufacturer, but it had sister companies making the exact same products in multiple countries around the world, and, quite naturally, all were using the exact same product descriptions on their websites, as were many of their distributors. In another case, the client was a retailer using the manufacturers’ descriptions for about 335 different consumer products.

Whether it’s a YouTube video showing how well your product works in application or a few of your customers sharing experiences in an online community, user-generated content is powerful advertising. Don’t be afraid to “go viral”!

Add unique content any time you can. When I was rewriting product descriptions for the client who was a manufacturer, I downloaded their product sheets and, in some instances, even their instruction manuals, looking for additional, useful information I could add to the product descriptions on their website. Likewise, when I was working on the retailer’s copy, I made sure to visit the manufacturers’ websites to see if I could find more descriptive information that wasn’t already being used.

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