Jacks Bikes

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Jack ’s Bicycle was started in Dearborn, Michigan in 1936. Dora and Edward “Jack ” Goocher started with just $55 and a lot of ambition. Jack rented a small wood building on Mason Street in Dearborn next to the Stag Bar. With just four Columbia bicycles purchased from Montgomery Wards the business was started. Jack Goocher passed away in 1967. Dora Goocher now 88 retired in 1974 to Florida. Sons Bob and Don took over the Business and ran it until 1976, when Bob retired. Don Goocher is now turning the business over to his two sons, Brian and Scott Goocher, the grandchildren of Jack and Dora Goocher. Jack ’s Bicycle now has two locations, one Dearborn on Michigan Avenue, and the other in Monroe on Telegraph. Jack ’s, at one time, had four locations. The Mason street store was closed in 1955. The city condemned the building to put in a parking lot for the businesses on Michigan Avenue. Jack ’s bought the building on Michigan Avenue and moved to it ’s current location and has been doing business since. The store in Lincoln Park was sold and the other two other stores were closed. The Monroe location was opened in December of 1994 by grandson Scott Goocher. Brian Goocher and the rest of the family run the Dearborn store. The Goocher family has always been the entrepreneurs. During the Second World War the family manufactured tricycles. 10,000 tricycles were made in three sizes, 12 ”, 16 ”, and 20 ”. They were sold all over the country since all other bicycle manufacturers were in war production. The government shut down the tricycle business because they were using too much steel in the manufacturing process. After all the manufacturing costs were taken into account, the family made one dollar profit per trike. Jack ’s has always been a family store. They are now seeing people bring in their grandchildren and great-grandchildren to buy bicycles. The store has always focused on giving great quality service, that is what has kept people coming back.. They have also support cycling in many ways, working with the boys club, teaching Boy Scouts the Cycling merit badge, working with cycle clubs to promote cycling, putting on bike rodeo ’s and safety talks, and sponsoring bike racing teams. The Dearborn store is located at 24308 Michigan Avenue, a half a block west of Telegraph. The 5,500 square foot store carries about 350 bikes in stock at any one time. The Monroe store is located at 206 South Monroe Street in downtown Monroe. Thes store carries around 250 bikes in stock, including BMX, children's, mountain, road, and recreational bikes. In 1998 the Monroe store sponsored a show of the Schwinn freestyle team. The freestyle team performed twice and signed autographs between and after the shows. The riders had been see on the X Games. Some of the riders were Jay Mirron, Dave Osato, Andrew Farris, and Joey Garica. Also, the Monroe also sponsors ten BMX riders. The team consists of two girls and eight boys. All of the riders were seen at the Challenge indoor BMX track in Ottawa Lake. Within the first year of the team, we have two Number One riders in the state and two more in the top five in there age graphs.

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