Jadi Communications

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Description

Quality, consistency, global thinking. These tenets have made Jadi the partner of choice for Fortune 500 clients for over 15 years.

Jadi has worked with Costco for over ten years developing strategic marketing and advertising for their Kirkland brand along with a multitude of other private label brands. Jadi’s tactical VMHS work for Costco includes print, outdoor and online advertising, video, point-of-sale displays, media relations, trade show support, cross promotions with Procter & Gamble and counsel on product positioning. This work also includes the development of interactive kiosks targeting and educating consumers on Kirkland’s product line.

In Discovery, a thorough planning phase builds upon a client’s strategic goals and objectives. During the kickoff meeting, we further define goals, objectives, features, functionality and technical requirements for the project. From there, we work in conjunction with our client to confirm the phases of development, map our approach and determine key roles and responsibilities for each party. We begin every project with a “Creative Brief.” This brief validates the client’s goals, objective, target market, tactics, tone, key positioning and deadline.

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