Jeff Dezen Public Relations

Description

JDPR began in 1991 with a clear objective: to always exceed the expectations of our clients. In the decades since, we have established ourselves as an industry-leading corporate communications agency that specializes in strategic public relations planning, proprietary program development and demonstrable ROI.

Client IRWIN Tools, part of Newell Rubbermaid’s global portfolio of leading brands, manufactures a broad line of hand tools and power tool accessories under the IRWIN® brand including VISE-GRIP® pliers and wrenches. IRWIN Tools prides itself as a premier brand and the clear choice of professional tradesmen.

Fundamental to achieving an effective public relations program are long-term planning and continuous media relations to establish top-of-mind awareness in consumers and to publicize on-going achievements. We provide news-breaking releases and feature story development in trade publications and key consumer/ business publications in targeted markets.

We provide coordination of traditional and nontraditional communication avenues, as well as collateral support, to maximize target audience acceptance and use of a product or service.

We provide social media consulting services to create an innovative strategy for brand development and customer service opportunities using the most relevant social media platforms for your brand; develop digital media and mobile programs; and create promotions to drive traffic and enhance sales.

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