Joe Dysart

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Virtually every organisation worldwide is examining its commitment to cyberspace, but experts warn that without proper marketing and promotion, web sites can quickly become cyber elephants. "The web cliché, 'if you build it they will come', has lulled many online marketers into a false sense of opportunity," says Charles Sayers, a US-based internet marketing consultant. "The truth is that web site traffic building has its own set of PR needs and requires its own system of aggressive, attention-getting tactics." Mr.

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