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Johnson Motors
- 620 Deere Drive
- New Richmond, Wisconsin
- 54017
- Phone: (715) 246-2261
- Fax: (715) 246-7393
- Website
Description
Joye L. Johnson, from whom this dealership got its name, entered the auto business in 1915 when his father, J.P. Johnson, opened a garage in Star Prairie selling Maxwells and Studebakers.. “I noticed at that time that the Chevrolet was coming out with a few refinements including longer springs, and I felt that Chevrolet was the car of the future.” So Joye went back to New Richmond, stopping in(now Wells Electric). He dug a basement under it with a team of horses and made a modern garage out of it. He made his way through the Great Depression, and a couple of recessions and World War II when few cars were available. “When I didn’t have cars to sell, I sold tires. I sold three carloads of tires one time when I didn’t have cars.”