Joyce Julius and Associates

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Description

For more than 25 years, Joyce Julius & Associates has been measuring and evaluating corporate sponsorships from our headquarters in Ann Arbor, Michigan. In that time our methodologies have set the standard in sponsorship research. Our mission today, as it has been since the company's inception, is to provide industry-leading third party research, with an emphasis on accuracy, detail and accessibility.

NASCAR and IndyCar shouldn't ignore that a driver trying to finish 1,100 miles in one day produces interest. It especially produces interest when a driver competes for two good teams, as Busch did, and when the driver has little or no experience in one of the cars, as Busch did in competing in his first IndyCar race.

Joyce Julius is the industry source for accurate measurement and evaluation of sponsorships and promotional programs. A fully customizable approach allows us to provide our clients with exactly the information they need, when they need it. Whether you are seeking results stemming from television in-broadcast branding, a full media measurement, or fan/consumer perception analysis, we work with you to create the right research approach to fit your unique requirements.

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