K N Creative

Description

Suppose you just called me at 301-891-3614 to discuss a freelance copywriting assignment and you got my voice mail. Or maybe it’s late at night or the weekend and I’m actually not at my desk. It happens. I’m sure we’ll talk sooner or later. Until then, here are some of the most common questions prospective clients (and other writers) have asked me over the years. And what I’d say to you if I were better at answering off the top of my head. Have you ever written a [fill in type of communication]? Have you ever written for or about [fill in market, industry or subject]? Do you work with clients only in the Washington, D.C., area? What kind of clients do you prefer to work with? Do you work with ad agencies or design studios? So do agencies and studios get lower rates than your direct clients? If a client wants to write their own first draft and have you edit it, would you charge less than you would for writing? Have you won any awards? If so, why aren’t you splashing that all over your Web site? Can you tell me the inside story on some of the projects in your portfolio? I would like to become a copywriter. But so much of today’s communication seems to be short and visual. Is there a future for copywriters? Have you ever written a [fill in type of communication]? In over 30 years, I’ve written just about every type of communication. Brochures of every size and description. White papers on software products, services and solutions. Direct mail letters, packages, self-mailers and bounce backs. Print and electronic newsletters. Web sites. Annual reports for community hospitals and Fortune 500 corporations. Fundraising case statements. Print ads. Radio commercials and industrial film narrations. Even a magician’s product-related patter for a trade show. If the copywriting project you envision is more specific than anything I’ve done to-date, call me to talk about it. return to top Have you ever written for or about [fill in market, industry or subject]? Yes. Okay, I haven’t written for every industry, product or profession. But one thing I’ve learned in 30 years of marketing communications is that business customers have remarkably similar reasons for buying remarkably different products and services. And companies in vastly different industries have amazingly similar marketing challenges. For example, I’ve helped countless companies in wireless communications, vehicle monitoring, applications serving, print tracking, virtualization and building security change their marketing messages from selling products to offering solutions. Different businesses making the same transition — with my experience smoothing the way. Which means I’m certain that I can apply the lessons learned from my past projects to your current needs. return to top Do you work with clients only in the Washington, D.C., area? No. I’ve worked with clients coast-to-coast, from New York to San Francisco, from Boston to Fort Lauderdale. While most of my clients are here in the D.C. area, I can work with clients located anywhere. Nearly all of my out-of-town work is handled by phone and email, but I’ve traveled when a project calls for it.

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