Key Marketing Advantage

Description

The Business Connection (TBC) is a multi-sourced, multi-channel resource that provides B2B marketers an array of data marketing solutions that includes targeted prospecting lists, database marketing services and analytical tools designed to complement the complex marketing mix necessary to successful client acquisition efforts and customer retention initiatives. New Business Stages represent the life cycle of new businesses from the time at which a concept becomes a business plan through financing and filing to grand opening, hiring, selling, delivering, billing, collecting; then pausing briefly when some semblance of stability is reached before turning an eye towards expansion and diversification. The changing needs of a nascent venture coincide with a series of trigger events throughout the all important early years of development. Although timeframes will vary by industry, size and success of each "newco", many products and services critical to developing a solid business foundation find a highly responsive audience when served up at the optimum time. New Business Stages provide B2B marketers the capability to reach growing businesses when and where they're ready to buy via a portfolio of list products matched to each development phase reached during the first 48 months.

Products & services

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