KickStart Search Engine Marketing

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If you’re doing business online, just having a website does not mean you’re getting the necessary visibility and traffic that’s crucial for acquiring customers and closing sales. Today, the internet is filled with millions of websites (much like yours) and the key is to distinguish yourself from everyone else within your vertical so you’re capturing the majority of the web visitors searching for your particular product or service. With that said, it is integral that you work hard to get into a position where people are actually clicking through to your website. The first page of the search engines is the ultimate place to obtain these web visitors and can be the difference between success and failure when doing business online . Below are some tips you can use today that will give your site a professional look, while at the same time building reputation by utilizing the types of attributes the search engines find attractive. 1) First and foremost – KEYWORDS… You’re going to want to find out what keywords are going to be used in your title tag, content and other areas throughout your website. Do some research on the internet, using a variety of keyword tools to select the types of keywords related to your business. 2) You’ve probably heard of the phrase, “content is king.” Well, you’re absolutely right. The content you load on your website should be unique, informative, and grammatically flow. Keywords or key phrases should be included naturally in the content and should read well for both humans and search engines. 3) Ensure your content is frequently updated and refreshed. Both users and search engines love fresh content. Not only will the search engine robots keep returning to your website to frequently index that new information, but users will enjoy the new content – ultimately keeping interests peaked. 4) Every page on your website should contain a keyword rich title tag and should be interesting enough for users to click-through to your site from the search engine results pages (SERPS). For branding purposes, you can include your company name at the end of the title tag to add value to your product or service. 5) If you’re in the process of designing a new site, ensure it is professionally designed from the very start with SEO in mind. Keywords should be strategically included in meta tags, image ALT text, Heading tags and Text links, etc. 6) Obtain or create lots of great back-links to your site. On-Page optimization is only half the battle in achieving great search engine rankings. Back-links (or inbound links) are the meat and potatoes of a great SEO campaign. Back-links should be relevant to your industry vertical, obtained from trusted websites, and should be linked with the necessary keyword anchor text pointing back to your site. 7) Create blogs and post keyword rich content on them. Acquire inbound links from a wide variety of link sources.

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