Kid Stuff

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1977 McDonald's ® introduces the Happy Meal™ and an entirely new target market is identified. 1982 We introduce our first kids meal marketing program for Vista Burger. We quickly learn through this success that there is an entire audience waiting to be catered to, kids! 1990 Our on-site Fulfillment Center becomes operational, allowing us to provide greater customer service. 1992 The National Paperboard Packaging Council grants us their highest award, Gold, for our African Wild series of cartons. 1992 We introduce our first 3-D product with glasses, the Meal-O-Rama, and the retro vision remains a popular mainstay. 1994 We introduce the first Classic Cruisers ® carton, a kid-sized paperboard replica of a 1957 Chevy ® Bel Air ® that is a food container and a fun kids meal toy. Today there are 21 different Classic Cruisers car models plus a variety of three Ford trucks. We continue to add new designs to our line - all officially licensed by Ford and GM. 1996 Our Kid Stuff Marketing catalog is produced in-house for the first time. It continues to be introduced quarterly. 1997 Continuing to expand our capabilities, we introduce the first Kid Stuff Marketing designed and produced plastic premium - the Lounging Lizards™ figurines. 2004 Kid Stuff Marketing purchases Kid Stuff. The new owners, Joe Tindall and John Woodward, take charge with years of experience as marketing and finance executives for a Fortune 150 company. 2006 KidFluence Research Center opens! This on-site facility allows us to conduct qualitative research with kids, parents and teachers to understand directional preferences and key trends. 2007 We celebrate our 25th year of helping clients increase their family traffic! The Ruby's Diner Classic Cruisers ® with Put Ons™ receives first place in the QSR/FPI foodservice packaging awards for the children's packaging category. 2008 In 2008 we continued to tap into key youth and parent trends by expanding our line of 3-D products and packaging and offering more eco-friendly kids entertainment program options. We also added several new and exciting edutainment programs that make learning fun and expanded our products and programs to help "get kids off the couch" and engage in active play.

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