Korum Services

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When a new company opens, one of the most important tasks it will face is executing proper branding. We all know McDonalds from the golden arches, and Best Buy is well known for its bright, eclectic yellow sign and blue background. These companies have executed their branding in the correct way because people remember these examples and know to associate them with those companies. Choosing a poorly designed logo for your company, or having signage that is far too complicated and overdone will definitely set your company back.

1) Have Custom T-Shirts Made – This is the simplest and most common way to promote your brand during a charitable event. Your entire company can wear a custom-made t-shirt with your logo printed on it, and no one ever has to talk about your company unless asked.

Over 15 years of experience in our industry and was originally founded in Africa. Korum Services rapidly became Africa’s number one printing company, dealing with clients such as Coca Cola, Cat, Toyota and Air France. Korum also specialized in presidential campaigns and other political and social events. Expanding to Europe and to the United States the team grew larger and we can now proudly say we work with some of the best and most creative people in the industry.

Creating a new business card is not just a way to get out your name and information anymore. Business cards are truly a representation of both yourself, as well as the brand or company you are representing. Since many people feel business cards are antiquated since it is far simpler to just add a new contact into their smart phone, or find them later via social media.

We have all seen the cheesy beer cozies, over-sized stickers and other trinkets that have been emblazoned with some unknown company’s logo and passed around by others who may have acquired several of them at a trade show and is now passing them off as “thoughtful” holiday gifts. This is the end game for many promotional products, simply because they were not creative or well thought out. What is truly most important when creating a promotional product to reflect your brand is to think up something creative that will stick in the consumer’s mind.

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