L.A.Harp & Associates Inc

Description

A pioneer in online media planning and buying with over 17 years of experience in media buying, planning, negotiating and tracking, Beth is passionate about discovering and appropriating the nuances that create a notable improvement in clients' campaigns. She understands a well-defined target audience with clearly-understood consumer behavior is needed for the groundwork of a media plan that promises the greatest success. Beth also has experience in quantitative, qualitative and geo-targeting research analysis, which also contribute to better media placements and ROI.

Mike has been in the marketing and creative industry for over 10 years as an account director, project manager, art director, and graphic/interactive designer. He has held positions at Learning Insights (an e-learning company), The Rosen Group (advertising), Artistic Impressions (direct marketing), and has done many contract jobs creating campaigns that range from print, web, and multimedia design, to video production, art direction, copywriting, digital photography, and short film production.

Harp Interactive is a Chicago-based, full-service advertising and marketing agency providing integrated solutions with the best of both traditional and online marketing. Areas of expertise include Brand WorkShops for unique and powerful brand development or brand refreshes for products and services in both B2C and B2B. With extensive brand savvy, we apply and extend the brand to all appropriate outlets, including packaging, collateral material, brochure and print ads, email marketing and website development.

Having worked as DDB's webmaster for several years building and managing over 20 key sites including, Discover Card, Statefarm Insurance, Budweiser, Tyson Foods, and McDonald's, he moved onto form his own web development company—Xplore.com, which netted over one million annually during the internet boom.

Beth has worked for Starcom/Leo Burnett, Lois/EJL; providing account services for Canon, CME (Chicago Mercantile Exchange), ComEd, Jewel-Osco, KFC, OIC (Options Industry Council), Toys"R"Us, Car-X, Rayovac, and Speed Queen among others.

Products & services

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