LIDA360, LLC

Description

School transportation professionals have a challenging job. Faced with multiple audiences competing for your time and attention, regulations, children, parents and tightened resources, it’s easy to lose sight of your passion. Remind yourself and your team of your passion for your work and the unique value and contribution you bring to your role. Put yourself and your team back in control of the future. Your reputation and integrity are everything. Take back control.

Branding: It’s not just for cattle anymore. Like it or not, as an individual, you have a brand – a personal brand, a reputation. You're known for something. Developing your personal brand drives the expectation people have of the experience of working with you. Your personal brand powerfully differentiates you from the competition and attracts opportunities to you!.

Lida Citroën, an internationally regarded branding expert based in Denver, has made a career of helping people and companies create new or enhanced identities. With more than 20 years of experience in creating and implementing standout strategies for public and private companies, Lida is a brand architect who excels at finding and emphasizing the values that operate at the core of each company and every individual.

Veterans transitioning from military service to a civilian career face competitive challenges in securing a job. Since 2009, Lida has worked with national groups to offer veterans tools, workshops and information to help them build a strong and compelling personal brand. LEARN MORE!.

At the heart of every organization is a brand. A brand is the promise of an experience your clients will have with your company or organization. Branding builds trust when you deliver on that promise, time and time again. When we market, we do so with a promise to meet or exceed the expectations of our audiences and build a reputation that is clear, powerful and relevant.

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