L. C. Williams & Associates

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Our client Trex is expanding its brand internationally, which means introducing consumer and trade media in different countries to its beautiful, durable decking! The LCWA team is working with two of our Public Relations Global Network (PRGN) partners to coordinate media outreach in the United Kingdom and Germany. Thanks to our partner firms, Spider PR (UK) and IC-Gruppe (Germany), European media already are buzzing about the benefits of the low-maintenance and eco-friendly decking.

L.C. Williams & Associates (LCWA) is a full-service PR firm and research agency headquartered in Chicago. Our mid-sized company is made up of experienced, invested and creative individuals who are focused on results. We have a dedicated team that specializes in research — an expertise not found in many firms of our size.

We have grown through smart acquisitions of three well-known Chicago PR firms. They include: William Arrott & Associates in 1989, Drucilla Handy Company in 1993 and DeFrancesco/Goodfriend in 2001. Each of these mergers brought specialty experience to LCWA. The Arrott firm was well known for business-to-business programs, while Drucilla Handy was strong in consumer marketing in the home furnishings arena. DeFrancesco/Goodfriend had home and hardware, as well as business-to-business specialties. The cultures of all of these Chicago PR firms matched our philosophy.

We have almost all of the strengths covered, which is great because it shows that we have diverse teams that can provide many talents to our client work. We also found that many of us have strengths defined as Achiever , Responsibility , Strategic and Relator . These traits tie directly to our client drivers – Refreshing, Reliable, Results . Our teams are looking forward to being more aware of individual strengths to provide results for our clients.

LCWA is a full-service public relations firm offering communications expertise in areas ranging from brand marketing, community outreach and crisis management to investor relations and internal communications. We have specialty areas that distinguish us from other public relations firms.

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