Lander Company

Description

In 1920, Charles H. Oestreich along with two partners founded Lander Co., Inc. Oestreich devised many innovative ways of manufacturing and distributing goods, inexpensive cosmetics, toiletries and perfumes targeted toward cost-conscious women. The company was the first cosmetic manufacturing firm to base its prices on the cost and overhead of an item instead of what it could bring in the market. Lander started marketing perfumes heavily in the 1930's and 1940's. Among the perfumes they introduced were "Romantic Days" in 1943, and "Samezi-Soir" in 1950. By the 1950's Lander owned and controlled over thirty brand names and four subsidiaries including Lundborg Perfumers Inc. and Mac Gregor Men's Toiletries Inc.Since 1920, Lander Co., Inc., has been America's leading manufacturer of quality value-brand health and beauty care products, manufactures and distributes these fine health and beauty care products in one hundred ten countries. The two state-of-the-art manufacturing facilities are strategically located in Binghamton, NY and Toronto, Ontario.In May 2005, Lander merged with Cenuco Inc. which develops wireless and internet based solutions for transmitting live streaming video and other targeted content.

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