Laredo Group, Inc., The

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Founded in Cambridge, Massachusetts in 1996 and now located in Fort Lauderdale, Florida, The Laredo Group is a leading training and consulting firm dedicated to helping clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization.

As host of the New York based Midday Live with Bill Boggs, WNBC’s Weekend Today in New York and Food Network’s Bill Bogg’s Corner Table, Bill has interviewed many cultural icons, presidents, international leaders, writers, athletes, celebrity chefs, food critics and movie stars. Bill was the host and creator of the recent PBS television show, Home Cooked Classics. He’s interviewed notable guests on CNBC’s Let’s Talk Stock and also on Historic Traveler and Freeze Frame (on the Travel Channel).

The Association of Business Information & Media Companies (ABM) and Laredo Group have partnered to offer ABM members and non-members a series of webinars designed specifically for business-to-business (B2B) media, to improve the knowledge and performance of B2B interactive advertising professionals and campaigns. These webinars are available online 24x7x365 and are expanded versions of the in-person seminars that Laredo Group has done for B2B media sellers, planners and buyers for over 15 years.

“The Intelligent Selling of Internet Advertising course by far over exceeded my expectations. I figured I’d learn a few things and add some online media buzzwords to my vocabulary. The course itself was an intense 2 days of interactive learning with very knowledgeable Laredo Group instructors with real world online experience. They used actual examples from 20+ years of experience which really added color and relevant insight to the material. The class was well worth the time and money invested.

Designed for publishers, VP Sales, national account directors, senior sales reps, e-business managers and directors, marketing managers and directors, business development managers and directors, print and broadcast sellers who are transitioning to digital sales, those in digital media who want to accelerate their media revenues. Building on our intermediate sales course, we add the next layer of insights and perspectives for working with different agency and client types.

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