LeadMaster

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Founded in 1998, LeadMaster is a privately held company with a mission to deliver powerful web-based contact management tools for effective distribution, tracking and data mining of sales leads. Its founders offer a wealth of experience and expertise in a variety of fields, including marketing, sales and information technology.LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based LeadMaster solutions. The company’s online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation, marketing automation and virtual call center capabilities, this powerful web-based CRM application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment on marketing campaigns.Prior to co-founding LeadMaster, Russ was the Director of Marketing, Southeast Region for Compaq Computer Corporation where he led a marketing team responsible for the creation and execution of large closed-loop demand generation programs. Prior to Compaq Computer Corporation, Russ held financial management and sales positions at Dun and Bradstreet and Digital Equipment Corporation. Russ holds a BA in Finance from Stetson University.

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