Leader Technologies Inc

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Managing Your Audio Conferencing - Penny Wise and Dollar Foolish? Columbus, Ohio (October 12, 2010) Don't let the productivity-killer sirens lure you to the "free" and "cheap" shores of unintended consequences The devil is in the details with regard to managing enterprise audio conferencing. Conventional wisdom says belt-tightening is a good thing, and when an employee comes to a CFO with "cost savings," he is often named "employee of the month." So, when an employee proposes to cut the budget by using a "free" or cut-rate service, it sounds great on the surface. However, a closer look reveals such proposals to be Neanderthal. They're two steps backward instead of one step forward. You get what you pay for. If you are not willing to pay anything, such unwillingness creates a ripple effect of unintended consequences. Do not be lured to the "free" and "cheap" shores. Where's the wisdom in saving $6.00 to lose $500.00? Enterprise productivity suffers dramatically when one selects same-old-same-old audio conferencing services. The "savings" in cost of minutes is insignificant compared to the cost of the participant's wasted time. Think about it. How often have you had to wait on stragglers to join a conference call before you could start? Multiply that time by the number of participants. An hour of lost productivity adds up quickly. What does a fully-loaded hour of executive time cost? The number is typically $200-500+ per hour. As an example, we'll say there were 10 executives who waited 6 minutes for a call to start. That generated 60 minutes of wasted time. Those 60 minutes cost $200-500 in lost productivity. At 10 cents a minute per participant, the minutes cost the company $6.00. So, your Neanderthal decision to cut cost with a free audio conferencing service means this: you saved $6.00 to lose $200.00-500.00 in lost productivity for every lost executive-hour. Now compare the previous scenario using Web 2.0 audio conferencing where chronic stragglers are simply dialed automatically by the system. No waiting. No lost productivity. You get what you pay for Web 2.0 audio conferencing should not be free. It should be economical and good value, but "free" or bargain basement should not be your audio conferencing budgeting goal. With audio conferencing the maxim is true: you get what you pay for. Recognize that the free and cheap services are wringing every last minute out of old, out-dated equipment and cannot possibly be investing in forward-looking research and development. Such Web 2.0 research and development is vital to helping customers improve their productivity. True audio conferencing stories Not convinced? Here are several true stories. One company staffs administrators who manage corporate communications. All conference calls must be approved by these individuals, who leave promptly at 5:00 PM. Their sales organization often deals with customer issues after hours when the customers are available at home. To make the situation more cumbersome, when a sales executive needs a conference call PIN, he or she must request one from an operator who always quizzes the executive on the purpose, time, length and number of participants.

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