Life Help Insurance Administrative Services

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Created in 1972 to serve the Credit Union industry, LifeHelp is a marketing and insurance administration company, with a focus on helping America's credit unions better serve their members life insurance needs. Because life insurance is not a one-size-fits all product, we have expanded the breadth of our life insurance programs over the years to meet the varied needs of Credit Union members. Each policy we sell — whether it is a modest amount for final expenses or a higher amount to cover a mortgage — buffers families and communities from misfortune. LifeHelp’s mission to be the leading provider of life insurance solutions to the Credit Union marketplace is complemented by the vision that guides our company: “Through life insurance we enrich lives, bringing security to individuals and families, and strengthening social well-being. We do this with integrity, goodwill, personal service, the open exchange of ideas, and quality relationships.” Cuenca & Associates Insurance Agency, Incorporated, dba LifeHelp, is licensed to transact business in all 50 states and the District of Columbia and is domiciled at 6724 Lockheed Drive, Redding, CA 96002. California Agency License #0449782 “LifeHelp provides protection for the Credit Union and its members. The Credit Union’s vision is to add the best possible benefits for our members. The key values that LifeHelp provides to our members are additional services and benefits – Protection for the Credit Union and its members, Peace of mind for our members.”

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