Lightningcast

Description

Company In 1999 the founders of Lightningcast recognized that advertising on the broadband Internet would be very different from advertising on the narrowband Internet. The paradigm would likely be broadcast rather than print. The interface would likely be a player and not a webpage. Media, marketing and advertising would depend on a hybrid model that extracted pieces from both the broadcast and Internet worlds. The result would be a medium with the branding, messaging and reach of TV and the interactivity, targeting and accountability of the Internet. This new medium would require a new set of products and technologies to support this unique environment with all of its complexities and potential.Over the past five years, Lightningcast has developed the market leading software platform for broadband marketing and advertising. We enable owners and distributors of broadband audio and video to maximize their revenue potential by providing seamless content and ad insertion; campaign management and reporting; targeting and auditing; audience measurement and analytics; streaming operations and support; player enhancements; media management; and other enabling technologies.The Lightningcast System is a hosted ad insertion, trafficking, scheduling, auditing, and reporting platform used by major media companies including AOL, Microsoft, Disney/ABC, Scripps Networks, MTV and others.

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