Linescape

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Burlingame, CA – April 19, 2010 - Linescape announced today the launch of its new AdRoutes™ subsystem, a user-controlled on-line advertising system for serving ads on the Linescape search engine. AdRoutes™ gives sponsors unprecedented direct control over their advertising strategy and expenses, allowing them to fine tune the targeting of their advertisements to the precise audience they wish to reach, and to dynamically manage their campaigns themselves. Advertisers no longer need to commit to long term fixed-cost ad placements, which may or may not be seen by a target customer. AdRoutes™ can place ads that are related to the ports or trade lanes searched by users, allowing advertisers to get their message across to customers at the moment they are searching for container transport. AdRoutes™ works through a simple user control panel that enables advertisers to manage their ads including create, start, edit, stop or change geography with a few clicks of the mouse. Linescape's new AdRoutes™ system gives users total control over their on-line advertising. Tabs allow the user to upload and view their image library, create and control campaigns, view actual usage statistics, review costs and replenish their account with funds. "We are no longer tied to the conventional advertising model. AdRoutes™ operates somewhat like advertising on Google, Yahoo or Bing, but because Linescape is a 'vertical search engine' with 100% of our audience interested in ocean freight, the advertisement is much more qualified and targeted" said co-founder David Tarizzo. "This tool is ideal for anyone wishing to advertise to the ocean freight industry in any way. And it is also attractive to smaller advertisers because AdRoutes™ can accept small payments by credit card online." After an AdRoutes™ account has been created, advertisers upload one or more ad images of various sizes and therefore maintain a library of images to choose from at any time. Then, a campaign is created in which the advertiser chooses the geography to be applied. Geographic areas can be as broad as the entire world, or as small as a single port, with separate geographic areas selected for origin and destination. Next, one or more images is associated to the campaign. Start and end dates may also be specified. Users may create as many campaigns as they wish and are in complete control at all times. Advertisers can manage their AdRoutes™ account at any time, 24 hours a day. Funding for the ads is as simple as using a major credit card. An example of an advertiser's campaigns may be: Campaign A - Run Image01 for all searches between the port of Hamburg and any port in Japan. Campaign B - Run Image23 for all searches originating in North America to anywhere only in September. Campaign C - Run Image52 for all searches between Europe and China. AdRoutes™ records statistics for all impressions and clicks per campaign. This lets advertisers measure the effectiveness and progress of each ad or campaign and therefore to easily make changes in order to optimise campaigns for maximum impact and lowest cost.

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