Linkstorm

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(See also our FAQs for Ad Serving and Publisher Certification .) -Q. Is Linkstorm a new ad format? A. Linkstorm can be thought of as a new ad format, but it is really a way of enhancing traditional ad units with navigational menus triggered by a roll-over. The menus contain highly-targeted links leading customers directly to the destinations most relevant to their needs. By separating the banner ad from its navigation we offer customers multiple deep links via menus untethered by the size constraints of the underlying creative. The result is improved brand experience and ad effectiveness as customers find what they need faster, regardless of the size and type of banner. -Q. Is there more to Linkstorm than a new ad display technology? A. Yes, much of the magic is on the back end. Our content management technology creates and updates menus via sophisticated business rules. For example, Linkstorm can automatically generate and publish links to a retailer's current best selling items or optimize the menu based on click performance. The updating process is centralized. Changes are reflected instantly to all instances of the ad without remastering or re-serving the creative. Such updates can be intentional or automated based upon business rules. Linkstorm's robust, advanced tracking and analytics solution surpasses what is currently considered industry standard. Combined with the ability to tune a campaign in real time, Linkstorm represents an order of magnitude increase in effectiveness and ROI. -Q. Can Linkstorm menus complement both static and rich media banner ads? A. Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets. Linkstorm menus are not constrained to the size or behavior of the banner. You can now offer rich, dynamic experiences via banners of any size, even text links. If you already have a rich media asset, such as an expanding ad or a video, Linkstorm can be layered on top to provide links to product information, offers, and other destinations that truly meet the needs of your customers and drive click-throughs and conversions. -Q. Does Linkstorm offer display formats other than the cascading menu? A. While we're proud of our cascading menu solution much of Linkstorm's power is front-end independent. In fact, we're in the process of launching a non-cascading "inside-the box" rich media solution. This unit will share our content management, ad serving technology and analytics. While its ability to offer multiple deep links is restricted by the physical size of the ad unit, this enables it to be served within IFrames without requiring any action or certification by publisher sites. -Q. Do Linkstorms overlay page content? A. Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts its position to always display within the visible area of the browser. The menu is unfurled by rolling over a banner, a graphic or text link. The menu collapses by rolling the mouse off the menu.

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