Long Advertising

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Let's Talk About Us Long Advertising was founded in 1990 by Richard J. Long, formerly the creative director of a small New York based agency, specializing in trade advertising. At first, we worked only in the business to business field, handling the advertising, collateral, direct mail, PR and strategic marketing needs for predominantly Fortune 500 industrial companies. Over the years we gradually moved into consumer advertising. Our current client mix is about two thirds trade to one third consumer. Long Advertising is a full service agency. We do the creative (and the majority of production work) in-house for the full range of advertising media. This includes; print ads, radio, television, outdoor (billboards, transit posters, etc.), corporate video, direct mail, fund raising, collateral material, sales kits, presentations, corporate ID, trade shows, websites... you name it, we do it. We also do a great deal of consulting work, centering mostly around strategic marketing and positioning issues. We do some market research and public relations work, but mostly farm those out to our associates. We place most of the print media ourselves, but work with some of the top media buying services for broadcast and outdoor buys, both regionally in the tri-state area and nationally and internationally. Why Long? Why go to Long Advertising as opposed to the other gazillion agencies out there? Here's why: Creative We are absolutely committed to the quality of our creative product. We look at every job as another opportunity to push the limits of our own talent and reach higher and higher levels of kick your butt creativity that . We've won a number of national advertising awards for our creative work, so the commitment appears to be paying off. Strategy We are as committed to the marketing strategy behind the creative as we are to the creative. You won't see any shock-for-the-sake- of-shock schlock coming out of our shop. If it's not in line with the positioning statement, it's not on the table. Service This is a biggy. When you take a look at the first two points, you could reasonably argue that most of the larger ad agencies deliver fairly well on the creative and strategic mission (although some exceptions come to mind). But what we keep hearing from our BIG Fortune 500 clients is that the BIG advertising agencies (they used to work with) were not giving them access to their top creative people, were not pro-active in advising them on dangers and opportunities, were not involved in their day to day real life business challenges and were not giving them the hand holding, damage control and consulting service they deserved. And so they came to us. And from the letters we get, they seem to be pretty happy about it. Areas of Expertise Even though we've consistently shown that a small shop can deliver the same range of services as the big boys, it pays to have a few aces up your sleeves. Here's ours: Business to Business This is where we started, where we grew and where we still do a better job than the vast majority of agencies that specialize in trade advertising.

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