LoudClick, Inc.

Description

The times they are a-changin'...still. The effect the internet has had on all businesses is profound. It is so futuristic, nothing is really new. Where we once had word-of-mouth, we now have social networks. The days of command and control have given way to 24/7 global distribution of all things digital. While many companies see this as a daunting challenge, we see opportunity. The opportunity is getting back to the basics. Putting it all out on the table and letting consumers, employees, shareholders and critics say what they will. For companies to take full advantage of the opportunities that abound today, they need to think smaller, more personal and less corporate. It isn't about better corporate communications, it's about great companies having the guts to let their great people talk about, promote, challenge and redefine the company in a manner consistent with the brand. Getting there is survival. We have all learned how to drive down the highway without reading the billboards, fast forward through the commercials, hang up on telemarketers and basically ignore mass media advertising.

LoudClick is the maker of the ClickWrite™ Website Platform . We provide our partners with the expertise, strategy and development of the ClickWrite framework. Our work with Ad Agencies, Marketing Firms, Industry Suppliers and Print/Marketing Collateral manufacturers creates successful B2B or B2C website product offerings.

Sticking A Toe In Social Media Waters Series - Part 4 In this final installment of the "Sticking a Toe" series we will discuss what didn't worked in our experiment and why. We'll also discuss what's missing from most social media campaigns and how to make changes to get your foot in the door. Didn't Work: Just Having a Twitter and Facebook Page As discussed before, the simple act of opening a Twitter account and putting up a Facebook page does not a social media strategy make. Being there just isn't enough. Engaging in the space is crucial, but even then it is no guarantee that you will find success. Part of engaging is having a genuine presence including a complete profile which shows people that you are real and not a spam bot. Also, it's really important to see where your people hang. You need to do research to determine the social network(s) of choice for your customers. And don't forget to look for the other communities out there that are created and loved by the people who may be interested in your particular product or service. Didn't Work: Strange Engagement An important part of engaging is having a clear vision of who you are and what you are trying to accomplish.

There are two components to listening: a) listen to what people are really saying when they post their thoughts -and - 2) know what people are saying about you or your company. The fastest way to figure out how to enter a space is to listen to the conversation prior to entering it. To do this, conduct a search for your company name on Twitter. Search for groups dedicated to your industry on Facebook and read every comment. Use a search engine to locate blogs that are talking about you or your product. Be willing to dig in and take the time to listen - it's vital.

Content Marketing is a marketing philosophy that uses content as a way to attract and engage customers. Content - by definition - is the text, images, video and other items that resides on a web page. In essence, Content Marketing uses carefully created content in a way that visitors to your website will find useful as a resource. This content is also intended to help turn visitors into customers - and provide the means to turn those customers into rabid fans of your product or service. Ultimately, and if done correctly, your customers will then share your content with others helping to distribute your information virally.

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