LunaMetrics

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When Databazaar, an Internet 100 retail, came to LunaMetrics, they were dying to figure out how they could increase their (already awesome) conversion rate. LunaMetrics worked with the Databazaar IT team to configure the company's Google Analytics, and followed that with a strong analysis of the data. The analysis showed that one medium was doing fabulously. However, creation of various profiles, segmented by medium, revealed that the drop off rate through the shopping cart was nearly identical.

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