Luth Research, Inc.

Description

Roseanne Luth is the founder and president of Luth Research, a privately held market research company founded in 1977 and located in San Diego, California. Roseanne’s commitment to quality is evident at Luth Research, the full-service, client-oriented research firm. With over 300 highly trained and dedicated employees, Luth Research provides complete custom research support, telephone, focus group, field service capabilities and on-line surveying.

Along with an array of both online and offline data collection services, we provide additional capabilities such as Sampling, Programming and Data Processing to ensure that your project requirements are covered from start to finish. We also have the ability to clean and manage any size list, to append or match records, and to provide multi-mode support.

At Luth Research, we develop and maintain a permission-based digital measurement panel of consumers. Using this single-source data reservoir allows our clients to conduct a variety of research studies designed to understand path-to-purchase, consumer insights, and advertising effectiveness. For our clients, not only do we provide easy access to mobile behavior tracking, we also seamlessly integrate traditional research methodologies - surveys, focus groups and beyond.

This extraordinarily successful entrepreneur has been happily married to Gene Luth for over 40 years and has raised two daughters.

With more than 33 years of industry experience and superior execution, Roseanne’s vision is to advance the research industry to its highest and best potential by establishing the most scientifically valid, Internet-based, data collection service. To this end, in 2000, she launched SurveySavvy.com, the online component to Luth Research, which offers worldwide market research services. Clients range from large multinational corporations to small boutique research firms. SurveySavvy.com has more than three million members.

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