MAI Research

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Our highly skilled marketing research professionals are first and foremost business experts who provide insightful, clear answers to your most complex and often confounding questions. Our proprietary research approaches yield provocative insights and create effective pathways to your next level of in-market success. Let our passionate commitment to you, to your customers, and to innovative research excellence assure you that you're moving in the right direction.

MAi Research is a full-service strategic marketing research firm that leverages sophisticated analytic tools and customized research approaches to turn complex business questions into viable, profitable opportunities. We uncover the story behind the numbers and tell it clearly and concisely, enabling our clients to optimize their marketing programs and ensure product success.

Then, we provide you with a one-page summary of results on a concept-by-concept basis with comparisons to available norms and Year 1 sales volume estimates on the top scoring concepts.

Paula Nyfield has over 25 years of research experience encompassing all sides of the business: supplier, agency and manufacturer. Since 1989, Paula has used her broad research background for the benefit of MAi Research clients, particularly in CPG and retail. Key business issues Paula focuses on include gaining a greater understanding of the shopper at the "moment of truth" as well as more preliminary research to identify and develop strong ideas, optimize concept/product elements and manage her clients' businesses more effectively. Paula has conducted client projects in over 25 countries.

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